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Roger L. Simon, themanwhomadebloggerswhine, searches his soul (it’s that withered black thing in the corner. No. That’s a raisin. It’s under the raisin.) and makes an amazing discovery:

As a business neophyte, in my relatively short stint as the accidental CEO of a new media startup (PJM), I have had to learn many things and to play catch-up in many areas. But if there is one lesson that I have had drummed into me repeatedly, it is that success is almost entirely dependent on the people you pick to work with you. Your ability to judge character is close to the most necessary trait for someone trying to lead anything ….

Which is to say that Roger failed to choose wisely and those bloggers in turn failed Roger.

It’s The Circle of Fail.