Look like boobies but they're notIt was very nice of Fred Hiatt to turn over valuable (okay, it’s the Washington Post editorial pages, so maybe not so valuable) real estate to Patrick Ruffini and Mindy Finn to explain how the Internets are going to totally rule elections from now on:

The Internet isn’t a line item in a campaign budget anymore. It’s not just something you have to pay for, underneath catering and radio ads. It has reorganized the way Americans do everything — including elect their leaders. Candidates who would have had no chance before the Internet can now overcome huge odds, with the people they energize serving as the backbone of their campaign.

We don’t have it all figured out. Like the technology companies whose products we rely on, the only way forward is to innovate constantly. Campaigns must continually update their playbooks

Which is to say that campaigns need to “define a strategic direction” and “architect a breakthrough online presence with a purpose” which will allow them to “build meaningful online communities” and “leverage the momentum of an innovative new media strategy to generate financial resources for your campaign or organization”. There will also be envelope pushing outside of the box which will create a new media paradigm wherein internet consultants will leverage their core competencies as well as their skill sets in return for fat consulting checks from campaigns who are unfamiliar with Twitterbooks and YouTubing iPhone 3G FaceTwat apps and other stuff that all the kids are doing these days. Also, “architect” will henceforth be a verb,  so get used to it, Luddite dinosaur.

….and, oh by the way, did we mention that Mindy & Patrick in the internet strategery bidness?

And how can they miss rustling up some new clients since they have Gary Coby on board who helped create the Five Brothers Blog which we all remember was super awesome and helped propel Mitt Romney into the White House as our  first black Mormon president.

Gary is also a bit of a bad-ass.
As gangsta as he wants to be

Democrats are doomed. He will totally architect their demise.