“She was seeing the brand of pain and fear on the faces of people, and the look of evasion that refuses to know it–they seemed to be going through the motions of some enormous pretense, acting out a ritual to ward off reality, letting the earth remain unseen and their lives unlived, in dread of something namelessly forbidden–yet the forbidden was the simple act of looking at the nature of their pain and questioning their duty to bear it.” – Ayn Rand in Atlas Shrugged
I really hate picking on the producers of Atlas Shrugged because it’s like going to the Special Olympics and heckling the kids, but they just make it so darn easy.
Latest from the official AS website:
Okay. Let’s go the historical record.
On Thursday Atlas Shrugged was on 465 screens. As of today it is on 371 screens. You don’t need McMegan’s Cuisinart calculator to figure out that that is about 20% fewer screens, so “Theaters being added regularly” is what is known as “complete fucking bullshit” in the non-Hollywood hinterlands. Then again fewer screens means more concentrated Galtian Win in daily dollars per screen.
Except, not necessarily:
What we have here is a dead Galt.






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Sorry, T. You’re even worse at math than I am. “370 Theaters and counting” doesn’t necessarily mean counting up. And “Theaters being added regularly” doesn’t mean that subtraction isn’t occurring even more regularly. Also, too, Paul Ryan could be doing numbers.
According to Heritage Foundation estimates, by next weekend it’ll be on 257 million screens!
When I drove by our local theater, it was on the roster.
Then again, I live in the Bagger central of the inland Pacific Northwest so they’re probably making their $210/week.
When even The Daily Fail is making fun of the movie, you might as well give up.
Maybe it’s like golf: the smaller the number the more it means you’re winning.
The best part is watching their core philosophy (Sink or swim! Survival of the fittest! If you fail you fail, and no one’s going to lift a finger!) get tossed aside the minute it’s their own failure we’re talking about, and pleas for collective action start coming as furiously as large investment banks asking for bailouts from the government.
“When I said potential failure was just part of life, I didn’t mean mine!“
I noticed from AS’s BIG map that this thing has gone international! Two Hawaiian theaters are signed up but the translation from English to Hawaiian (and Kenyan) is taking its toll. The title (“Puke palapalaʻāina Hoʻēheu”) and that “train” translates as “really heavy steel fire breathing molten canoe death ride” in Hawaiian (and Kenyan) seems to be turning the natives away.
I see where AS’s partner in swag (Zazzle) not only has an awesome movie poster (“Who is John Galt” scribbled on white paper with a black magic marker) but also “Gone Galt” crotchless panties.
that’s $210 per screen per day. I think.
(They really are going down the tubes, aren’t they.)
Another spiffy piece of AS merchandise from Zazzle: a t-shirt proclaiming “The smallest minority on earth is the individual.” Or, possibly, the smallest minority is the percentage of people who are seeing this movie.
The philosophy did not fail. The marketplace failed.
Another AS shirt has this from the Gospel according to Ayn: “The hardest thing to explain is the glaringly evident which everybody had decided not to see.” Like, f’rinstance, these box office numbers?
Oh I don’t think even the philosophy failed, even they’d have to admit it did just what it’s supposed to do. They just don’t like how it feels, when you’re the one the invisible hand is slapping around, instead of caressing you in the Galtian cathouse of your imagination. Which I believe is in the cerebral cortex.
I’m getting a kick out of seeing this happen to a bunch of people who, in most circumstances, consider money the only meaningful measure of success.
I just bought “The Invisible Hand is Caressing My Galtian Cathouse” t-shirt on Zazzle!
I went all white: white invisible hand on a white background with white lettering.
Damn, that’s funny. “Puke palapalaʻāina Hoʻēheu”..bravo!
Who knew libertariennes were such fans of 80s New Wave? Ayn Rand, an, an…Ayn Rand so far a-way, ay, ay…
This is like matching navy blues online.
Say – How’s Fenway? Sore mouf? Otherwise okay?
Libertarianism won the day on CSPAN-II with three hours “In Depth” talking to Tibor Machan. Last time I saw him, we were arguing politics by the light of the burning Bank of America in Isla Vista, CA back at the beginning of the 1970 riot season. Was nice to be reminded of John Wheatley though.
Maybe the Randroids respond to Rand’s evocation of “the absolute” because no decent novelist invokes it (concerned, as they are, with the specific), and no philosopher presents it in so crude a manner. It’s metaphysics for dummies, without citing “dummies” per se.
Meanwhile, for the definitive Rand parody, go here:
http://www.smashwords.com/books/view/54707
To paraphrase: John who?
So in Breitbart-speak this is a BIG hit.
Yep—deader than Kelsey’s nuts, Barbara Bush’s uterus, and Bob Dole’s dick.
It’s just pining for the fjords.
Phase One: Make movie
Phase Two: ???
Phase Three: Profit!
I’ve figured out what the Phase Two is! “Wingnut Welfare”
This made me smile:
“This means that Rocky Mountain Pictures, the film’s distributors, will have been faced with the humiliating scenario of paying off many theatres because their operating expenses will have been more than the amount they made in receipts.
Now the only way they are likely to get the 1,000 screens the producers say they want next weekend will be to rent them.
Perhaps they should apply for an NEA grant.
Me too, but one small quibble: they don’t just see money as the only meaningful measure of success; they see it as the only meaningful measure of value and morality.
dstat, you made me snort Corona through my nose. Even so, it was a better experience than attempting to read Ayn Rand. Which leads me to this–who thought they could turn that pile of steaming dogshit into a movie?
Yeah. If the Forger’s Gazette thinks you’re lame, you’re really lame.
It has joined the Choir Invisible!