Megan McArdle is back in the kitchen, barefoot and pregnant with pride, because she works so damn hard for the money that paid for her $1500 nutchopper/heater/blender/death ray/calculator-that-doesn’t-omit-decimal-points thingamajig:
I wanted to out myself before I put out the kitchen gift guide (going up later today!), but I was pretty sure I was going to take a lot of flak for owning this thing, This was a sound guess. ”Why on earth would you need such a thing?” was the most common response, followed by “How can you justify spending so much money?” and a dozen or so sniffy variations on “real cooks don’t use machines to do their cooking for them”, often with the not-so-subtle implication that before I acquired the Thermomix, my culinary repertoire was probably limited to box cake mixes and casseroles involving tuna and cream cheese.
The short answer to the first two questions is that I don’t need it, and indeed, it’s hard to justify spending so much money on it. It would have been much easier to justify, in fact, had I been the sort of person who uses box cake mixes and velveeta. I already made very good bechamel and hollandaise (no brag: hollandaise has an entirely undeserved reputation as being super-hard, which is probably all for the best, since its real drawback is that it will make you super-fat if you discover how easy it is and start making it all the time.) I am quite capable of whipping up creme anglaise, lemon curd, or tomato soup. Why pay a machine to do it for me?
And the short answer to that is that I was slogging my way through a big freelance project on spec that turned out to take approximately 9 times longer than I’d anticipated, and involved much gnashing of teeth in getting it right. By revision 83, I said to my husband, “If I ever finish this damn thing and get a check, I’m buying a freaking Thermomix.” I finished the damn thing. They arranged for payment. I bought the Thermomix. In some sense it was found money–I’m not sure I would have made it to the finish line without the prospect of a ridiculous gadget.
Which might explain why she never completed the second movement of her unfinished symphony: Elizabeth Warren Is A Big Poopyhead. No pot o’ gold at the end of the rainbow, no poorly-argued, easily-refuted waste of bandwidth, Sparky…
But getting back to McMegan’s admission that she just had to tell everybody about her new expensive toy lest she be accused of of some ethical malfeasance (such as when her childgroom worked on a fake grassroots website for Dick Armey’s Freedomworks), she goes on to explain that the real reason she need/wanted her gadget is because human evolutionary progress would grind to a halt if she were unable to whip up a passable creme anglaise:
There is, of course, the joy of acquisition. And why give that short shrift? The high may be temporary, but the same is true of climbing a mountain. Why valorize one over the other?
After all, the new gadget represents hours, maybe years, of human ingenuity applied to the problem of making repetitive tasks easier, faster, safer, or more convenient. Which basically sums up 90% of human progress since the industrial revolution, so don’t give it short shrift. We should enjoy these things–their sleek design, their nifty features. I love machines of all types, from welding robots to 50-foot cranes, and when they are specially designed for my favorite room of the house, I love them even more.
Shorter McMegan: We need neat things because they fill up the empty space where our soul is supposed to be located and without them we’re no better than damn dirty apes.
It goes without saying that McMegan missed the point (which is a feature, not a bug with her, by the way) by making this post – In Defense of Kitchen Gadgets – about the game and not about the player. You see, anyone who criticized her Wall Street Journal piece for its ostentatious display of self-indulgent acquisition, like it was a shiny new engagement ring to be shoved in the faces of the rest of the unmarried gals in the office, is actually a closet kitchen Luddite who probably uses sticks and rocks and only occasionally fire to prepare meals where mud is substituted in lieu of a decent bechamel.
A good kitchen gadget lowers the marginal cost, in time or money, of producing good food. More than occasionally, they also produce better food than you can do unassisted. Toasters make better toast than your oven does. Food processors make better pie crust than tediously fooling with two forks or a pastry blender while your fat gets warm. Genoise can fail on even the most expert cook, but the Thermomix method is basically foolproof–and produces a product just as good as the old hand method.
And while I occasionally feel the pull of those loving evocations of laborious kitchen prep, it never lasts much beyond chopping that first onion. I don’t find it uplifting to spend half an hour prepping vegetables; I find it tedious. What I like about cooking is the planning, the tweaking, and the eating, not the labor of stirring at a hot stove, or the beautiful geometry of reducing carrots to an even dice. And no, it’s not that I don’t know how to do those things–it would be ore interesting if I did.
If you really think that laborious food prep is that elevating, you should go back to the methods of your grandmother. Buy whole nuts and crack them by hand, picking out the meats and hoping you don’t accidentally get a bit of shell. Throw out the powdered gelatin and use calf’s foot jelly. Make your own confectioner’s sugar with a food grinder or a rolling pin. Pluck your own chickens. Render your own lard.
Because there is no middle ground.
Feast or famine. Famine being what happens when the Genoise fails.
Oh, the humanity…
(Added) I “short shrifted” both myself and you by not referring back to this wonderful video of McMegan not using box cake mixes. Duncan Hines wept.




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McMegan is not only obnoxious, she’s wrong; the best pie crust in the world is my mom’s (and no, I’m not bragging on my mom; my ex-wife agrees with this statement), and she makes it the way her mom did — by hand, no food processor whatsoever. Of course, she takes her time and does it right and puts some love and effort into it. All things that are anathema to McMegan.
She really is a loathsome, soulless person isn’t she?
An entire post with no mention of pink Himalayan sea salt?
She has a welding robot and a 50-foot crane in her kitchen?
(…I’m assuming here that by “favorite room in the house” she did not mean her bedroom…)
Is it me or does McArdle look like Emily Litella’s twin sister? The serious one. I couldn’t help but read that apologia with Emily’s voice in mind. The only thing missing was “never mind” at the end.
Another shorter McMegan:
I love to cook! Except for the whole “cooking” part…yuck.
Another another shorter McMegan:
“Bourgeois”? Didn’t I make that sauce the other day, with my $1500 food processor?
The only part of this that gave me hope was the bit about ‘freelance, on-spec work that ended up taking 9x longer than expected.’ I’ve done the freelance world, and on-spec means she’s writing something without being asked for a market TBD.
This is a good thing. What it tells me is that, for all the puerile nonsense McMegan is allowed to publish, she is capable of producing something that no editorial entity was willing to give so much as a green-light, and which (god-willing) may never see the light of day. Because McMegan x 9 is the sort of math even her calculator couldn’t handle.
Why is this important? Because otherwise we get nonsense like: “After all, the new gadget represents hours, maybe years, of human ingenuity applied to the problem of making repetitive tasks easier, faster, safer, or more convenient.”
Yeah. See, the difference is that those weren’t *your* hours. It’s like saying that you get the same feeling of pride from climbing Mt. Everest as you do watching a movie about a guy who climbed Mt. Everest.
But heaven forfend that I, Lady McFiddleFaddledArdle should be associated with anything as digustingly demaning and *common* as what the riff-raff drek does.
Beyond McArdle’s endless “Lookit meeeee! I’m RICH and you’re not” boring tirade, I think that sentence sums up who she is and where she’s at. That and the fact that she’s too LAZY & inept to do the real work involved in producing decent culinary outcomes.
Oh yeah: and that, too. What a load of specious nonsense that was. oof
Am I the only one who had to Google Thermomix to figure out what the heck she’s yammering on about? I feel so lost. And here I thought my Cuisinart was the cat’s pajamas.
I was thinking more along the lines of Lisa Loopner.
You know what I love most about this latest bit of McMegan poop? It’s the everything-but-conservativism of her aquisitiveness. You get the feeling that she’s at least vaguely aware that this type of freewheeling consumerism doesn’t jibe with “fiscal conservatism,” hence her need to write an entire column defending it. She bought it because it exists and because she can – not because she can’t live without it, but because she’s got some money to burn and therefore not only should but must burn it.
Can’t wait until she gets back to lecturing us all about the profligacy of government, which wastes all that money on things like unemployment benefits for people who are jobless through no fault of their own.
Ok Bogg, you owe me 10 minutes (that I’ll never get back) and a brain flush.
Wow. Good thing nobody said anything about the dirty knife.
The last excerpted paragraph had me reaching for a stone to throw. Honestly, that she gets paid at all is proof that Darwin was wrong.
creme anglaise -
U MAKE THIS BY BUYING A CAN OF BIRD’S ENGLISH CUSTARD POWDER AND FOLLOWING THE INSTRUCTIONS. It involves adding the powder to a pan with hot milk and sugar in it.
IDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOT IDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOT IDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOT IDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOT IDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOT IDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOT IDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOTIDIOT
Sorry. I’ll go put myself in my corner now.
See, there’s the difference between a normal person and McMegan. Instead of sticking to the point (admittedly, a very small point) she has to create an underclass of people who use velveeta, and that’s where she turns into Our Noble Lady McMegan.
I say, fuck her. And then smoke some of that Velveeta.
I not only hate this woman, I deplore this woman.
Invidious. Horrible.
I want Wembley.
1600 words (smothered in a tasty hollandaise) to say, “I wanted this expensive toy. I could afford it. So I bought it.”
A woman that stupid oughta be good looking. It just ain’t right.
What I like about cooking is the planning, the tweaking, and the eating, not the labor
In other words, “I like everything about cooking except the actual, you know, cooking part.” To the rest of us, such a realization would result in “ordering out”.
The saying goes, “write what you know”. And McMe seems intent on doing that…writing about herself. Yet a post like this, displaying such an obvious lack of self-awareness, shows she is clearly out of her element even in this area.
Oh. My. God. Megan is *so* fucking fucked when the zombie apocalypse comes. Her inability to function on any level as a human being is just breathtaking. “[...] new gadget represents hours, maybe years, of human ingenuity applied to the problem of making repetitive tasks easier, faster, safer, or more convenient. Which basically sums up 90% of human progress since the industrial revolution, so don’t give it short shrift.” No. And as soon as they come up with an industrial grade bullshit dispenser, Megan can focus all her time on those pesky freelance projects, because we’ll get what she delivers so much easier, faster, safer and more conveniently.
Hahahahaha! I love you a lot, johnnyk.
What is it, by the way, with Megan and our grandmothers? IIRC, her earlier screed about cooking implements made slighting references to the laughable technology of the 50s, and now she’s dissing the methods of even earlier generations of women, just one step up from the bonobos as they were. She might reflect that their work fed her mom’s generation, and her mom fed her, resulting in the refined essence of intellect and self-justification we have with us today.
This is funny stuff. If you’re one of the unmarried gals, there is no response that’s gonna be just right. You can’t even say, “Ooh! Shiny!” as you walk past, at least not without risking poutrage that you’re you’re not squeeing about it. Your voice has to go up a few octaves and you have to bounce on your tippy-toes, otherwise you’re being judgmental and non-supportive. I still tend to say “Ooh! Shiny!” without slowing down because I just don’t care that much. So if McMegan invited me to a Very Special Dinner made possible by her Very Special Acquisition, I’d probably just say, “Ooh. More. Want more.” Except if the meal turns out like that cake did. Then I’d remember my manners and say “Thank you. I liked it. But not very much.”
Only Megan could turn an 83 revisions, gnashing of teeth, 9 times longer than anticipated project, into “found money”.
Undoubtedly, whomever paid her concluded they would have gotten more bang for the buck by simply tossing their money into a
trashcanblender.“What I like about cooking is the planning, the tweaking, and the eating”
Jesus fracking Christ, this — literally — means you don’t like cooking!
So dumb. So eye-wateringly dumb.
Well, spirula said what I was going to say: that if what you like about “cooking” is the “planning, the tweaking, and the eating,” you don’t like “cooking” and should–if you’re intellectually honest–not think of or call yourself a cook. And, um, not presume to give video instruction in it.
Okay, bardic says it, too.
What’s also striking is her justification and explanation–that it’s Velveeta or Thermomix. As T himself says, there is no middle ground. Still, and although commenters smarter than I (here and at Susan’s place) regularly call Megan “stupid,” I’m still not sure that’s the right word. Oblivious, sure. Vain (not physically, but status-wise), yes. Then again, she adopted a pen name from one of the most ludicrous characters in fiction. She’s “a libertarian,” which is synonymous with “a fantasist.” So maybe “deluded” is the right word.
She has intelligence, but it’s put to all the wrong uses by a personality utterly unaware of what’s true, both about her and about the world.
Oh, and IDIOTIDIOTIDIOT is also accurate.
Why would anyone who used “short shrift” twice in a ‘graph want to/think she could write for a living. Me love you long shrift.
If her reduction results in a dice then she’s a fucking cooking god because I doubt there’s a chef in the world able to pull that one off!
Of course one can make perfectly acceptable pie crust with one’s bare hands quite expeditiously, just by using ice water and substituting a tablespoon of cold vodka for one of the tablespoons of water, and otherwise following the instructions. Not only do I save a ton of money on useless kitchen toys, but vodka goes a hell of a lot better with orange juice than McMegan’s Thermomix!
Shorter McMegan: My kitchen is my Potemkin village, and its “toys” validate my princesshood!
If she’s tweaking, maybe she shouldn’t be cooking. Or writing for that matter.
I am inspired and I now am thinking of making some oatmeal cookies-from “Scratch”. Perhaps this adventure needs a blog. Or I could Twitter the story of my cookies. And a video? It could happen. Since the Atlantic.com Video “Cooking With McMegun” had a Goldman Sachs commercial, maybe I could get a commercial.
And I am thinking next…MACARONI AND CHEESE!
Having done non-technical climbs, hell…having simply hiked out of the Grand Canyon w/ a backpack, I’m very sure that the joy of buying a turnip twaddler isn’t really the same as that of doing a climb.
(curious…my browser knows that ‘twaddler’ is a ‘correct’ spelling of the ‘word’)
I’m intrigued, though, that her Annual Christmas Kitchen Bullshit List is about to come out. Hopefully it’s not ‘about to come out’ in the same sense that her expose of Elizabeth Warren’s Horribleness was ‘about to come out’ years ago. And I really can’t be bothered to get out of the boat for her list. But I do look forward to you offering The Shorter, and Susan of Texas offering the snarky Longer. Its become a holiday tradition.
The sad thing is she thinks her $1,500 computer does all those things as well…
After all, the new gadget represents hours, maybe years, of human ingenuity applied to the problem of making repetitive tasks – like spewing out twat-tle and bile and proclaiming it the latest column – easier, faster, safer, or more convenient.
At least it spell checks for her.
BTW – johnnyk – “A woman that stupid oughta be good looking. It just ain’t right.” is a riot!!
~ Harry R. Sohl
“ground control to major tom. commencing countown engines on”
and may gods love be with you
Frank, you should know you can’t make real mac & cheese without the $800 ronco grate-o-matic… ’tis the only way to honor the progress rich people have made over the centuries to complicate the otherwise simple and straightforward.
spirula/bardic: indeed, you gotta admire someone who pretends to write a column on the earthly joys of hands-on cooking and then admits in so many words that, actually, she much prefers prattling on about it, rather than actually doing it. A bit like Ben Shapiro’s relationship to sex, I guess.
I hate to go all English Comp, but I’m gonna have to come down on y’all for missing McArgleBargle’s thematically pivotal assertion:
All that precedes and all that follows is rooted therein.
Okay, here’s another complaint: she has all that long hair swishing all over the place–does she ever pull it back when she “cooks” or “bakes”? Because I guarantee (as someone who has always had long hair), if she’s not pulling it back and braiding it and putting a bandanna over it, she’s serving it with dinner. And dessert.
Also too, she’s so fucking clueless it makes my brain hurt.
Someone should let her know that Philips has an integrated iron and ironing board that retails for 1300 Euros.
http://www.philips.co.uk/c/irons/gc9920_05/prd/
you can even get, for a bit less money (650 pounds sterling), a home version of those vacuum-based ironing boards that professional laundries use:
http://drclean.co.uk/Shop/product.asp?strParents=&CAT_ID=100&P_ID=454
There are always new frontiers in conspicuous consumption.
I love machines of all types, from welding robots to 50-foot cranes, and when they are specially designed for my favorite room of the house, I love them even more.
Megan, darling….buy yourself a fancy European (how exotic!) dildo and learn to use it until you have the best orgasm of your life. Maybe the first orgasm of your life.
Your favorite room of the house will change.
You might, possibly, find value in being alive instead of collecting things.
If not, well….then you remain the worst advertisement for Thermomix that ever existed.
What did you think the 50-foot crane was for in the first place?
Having worked in commercial kitchens, the hair bothers me too. But with a diet heavy on hollandaise sauce, bechamel, creme anglaise, genoise, and a smidge of lemon curd, I figure McMegan and her constipated spouse could use some source of dietary fiber.
Shorter McArdle: I can afford this $1500 kitchen appliance and you can’t. Sucks to be you….
Is that “your grandmother” in the 1950s, 1930s, or 1880s? As well as being a truly awful person, whose inevitable rise to a primo op-ed spot confirms the world’s fundamental injustice, McAddled is never very good with her culinary history. Picking up on discoclark66, someone should knock up a mock website advertising the “Meganizer”, a magical device that automates the production of condescending glibertarian bullshit.
GWPDA: It involves adding the powder to a pan with hot milk and sugar in it.
Oh, you do need to do the terribly terribly laborious thing where you put a little hot milk in with the powder and sugar at first to stop it getting lumpy. (This is relevant to my interests: I am making a huge fuck-off trifle this Christmas — from scratch, and no fucking jelly — and the custard will be Bird’s powder with a couple of egg yolks for extra richness.)
“There is, of course, the joy of acquisition. And why give that short shrift? The high may be temporary, but the same is true of climbing a mountain. Why valorize one over the other?”
That’s her epitaph, right there.
But that’s exactly the point! She IS that sort of person, she’s just getting hers from a more expensive box.
McArgleBargle described in three words that she would have to look up on her expensive computer to realize that it’s an insult.
Highlighted parts indicate that (a) see, McAddled really is an economics writer, because she can say things like “marginal cost” (who knows, maybe she even knows how to say “supply and demand”), and (b) she is really, really stupid — toasters are a “gadget”, but using an oven is doing it “unassisted”?
To follow up on johnnyk’s comment: given that she is neither smart nor espeically good-looking, what exactly is her socially redeeming characteristic? Or, to put it another way, how did she find a guy dumb and blind enough to commit to spending the rest of his life with her?
Um, who says he’s spending the rest of his life with her? I think a pool would be in order for how long after she’s squeezed out a brat or two does he stay. She’ll likely be as good a mom as she is a cook.
Now, I didn’t say he WOULD spend the rest of his life with her, just that he made a “commitment” to do so.
As for McAddled as mom, I am sure she will be just fine as soon as they make a 50-foot welding robot that can do the job for her.
Math problems for McArdle:
1. It costs x dollars to make bechamel with a pan, measuring cup and spoons, and a whisk. It costs x minus y dollars to make bechamel in the Thermomix. (a)what is the value of y? Include the cost of ingredients and energy in your calculation. (b) how many batches of bechamel do you have to make to break even on the $1500 you spent on the Thermomix?
2. It takes x minutes to make bechamel by the first method, and x minus y minutes to make it in the Thermomix. (a) What is the value of y? Include cleanup time in your calculation. (b) How many batches of bechamel do you have to make in the Thermomix to break even?
I suspect McM’s answer is zero to both – gotta include the entitlement externality tingles!
Ah, the memories.
It surely will be a gadget rather than something inconveniently human. McMegan must identify with said expensive babysitting gadget. Does anyone manufacture a Better Than Breasts WetNurse unit? Thermomix, time to get on the stick – it can even be called Thermommy with matched styling.
I suspect that McMegan’s Thermomix has a recipe and setting for “Curate’s Egg”, which she will gladly bake and serve at her next fancy luncheon. :-)
===
From the Curate’s Egg wiki:
The expression “a curate’s egg” originally meant something that is partly good and partly bad, but as a result is entirely spoiled. Modern usage has tended to change this to mean something having a mix of good and bad qualities.
[edit]Derivation and history
The phrase derives from a cartoon in the humorous British magazine Punch on 9 November 1895. Drawn by George du Maurier and entitled “True Humility”, it pictured a timid-looking curate taking breakfast in his bishop’s house.[1]
The bishop says, “I’m afraid you’ve got a bad egg, Mr Jones.” The curate replies, “Oh, no, my Lord, I assure you that parts of it are excellent!”
The expression refers to an objective understanding of the depicted scenario: since an egg that is even partly “bad” is effectively inedible, the supposedly “excellent” parts do not redeem it. The humour is derived from the fact that, given the social situation, the timid curate feels that he dare not complain about the quality of an inedible egg that would ordinarily be immediately rejected.
Really? What does she have that any zombie wants?
Darn! Forgot the entitlement externality tingles! That’s why I’m not the Atlantic’s economics and business editor.
Good question. And the answer — clearly — is NOT “brains”.