When Hearst Artist Frederic Remington, cabled from Cuba in 1897 that “there will be no war,” William Randolph Hearst cabled back: “You furnish the pictures and I’ll furnish the war.”

You really have to appreciate the business model of local news stations who send “reporters” from the Live At 5 News Action Eyewitness Doppler Radar We Care Action Action Team down to the big box stores to hype the run-up to the Black Friday sales. Add to that the related stories (“Ten Black Friday deals you don’t want to miss out on!”“The hottest items this Christmas and why you may not be able to get any of them making you a failure as a parent!” …. “BUY STUFF! CONSUME, LITTLE PIGGIES, MORE MORE, CONSUME!!!“) and then the same local news program can spend all day on Black Friday running poorly-shot cell phone footage of shoppers gone apeshit with crap-lust, which allows the Most Trusted Action News-Anchors In The Tri-State Area to put on their serious concerned-faces while asking: “…tsk-tsk-tsk, what have we become?“… because They Care.

It’s only a matter of time before an an enterprising local news director decides to run stories during sweeps week about impending food shortages and then sends his news team down to the local Food King to film the food riots.

Remember: If it bleeds, we lead. In the ratings.